WashWise™ builds smart, high-performance laundry products that help clothes stay fresher longer, reduce unnecessary washing, and preserve the fabrics you rely on every day.

We developed a robust brand identity and packaging system that established WashWise as a disrupter in the laundry care space. The custom wordmark evokes the future and captures a sense of rhythm, while the expansive color system, typography, and icon library were created to support the brand's "beyond the wash" and "built for life in motion" positioning.

The packaging was designed while working alongside the brand's manufacturing partners to establish any feasability or cost constraints along the way. To help the brand work around minimum quantities for printing aluminum cans, a dual-path design was established so that the packaging could be executed using a shrink-sleeve or direct litho decoration seamlessly. Color drawdowns and standards were defined for both techniques so that the brand could scale seamlessly as they grow.