Mindstate™ is pure functional goodness. Fuel your body, refresh your mind, renew your vibe. Built to bring function-first products to market, Mindstate features good-for-you ingredients that help people feel better, think clearer, and live more balanced, without the sugar, empty claims, or hangovers. Launching with a line of functional sparkling seltzers infused with adaptogens, mushrooms, THC, and CBD, the brand bridges wellness and good times, a beverage as at home in a yoga class as it is at a night out.

We built the brand around “Choose Your Mindstate”, an invitation to consciously shift how you feel through intentional ingredients and daily rituals. Each product line represents a distinct “state” like calming, focus, rest, reinvigorate etc. empowering consumers to choose their vibe. Our strategy combined science-backed function with lifestyle-driven storytelling, creating a brand that’s as credible as it is socially magnetic.

The identity is bold yet fluid, designed to express energy, clarity, and transformation. A confident wordmark anchors the system, surrounded by bright, gradient-driven colorways that flex across moods and product lines. The packaging balances transparency and emotion, clean ingredient communication paired with dynamic motion graphics that evoke flow and elevation. Built for both e-commerce and retail, every SKU was engineered for impact.

To launch, we created a full creative ecosystem, product renders, lifestyle photography, and digital assets that capture both the chill and the charge of the brand. The website and social channels extend that duality, blending affirmational copy with playful tone and immersive visuals. The result: a brand that unites wellness, design, and good energy, made for balance, better days, and good times ahead.