Fizz & Bubble is a bath and body brand founded in 2008 and re-acquired in 2024 under new leadership. The brand set out to re-position itself with a refreshed strategy, visual identity and packaging experience that would reconnect with a new generation of consumers. With the brand having awareness from its previous national distribution with Target, Ulta and Macy's, we took an evolutionary approach for the refreshed brand identity. Bringing existing customers along for the journey.

Beginning with a revised logo that evolved from the previous. The new mark features custom typography that strikes a balance of boldness while remaining visually playful, a characteristic driven throughout the brand identity. The brand's trademark blue color was refined to be brighter and more saturated, increasing visibility on shelf and in brand communications. A large robust color palette and typography system were defined to support the youthful, aesthetic the brand deserved to claim.

The brand packaging was overhauled and evolved from non-recyclable plastics to custom paperboard designs integrating the product experience with the brand identity in harmony. Each bath product scent, color and texture could be experienced through the die-cut design in the carton, while the communication design boldly told the product story and created a colorful and distinctive look on shelf. We supported the brand through manufacturing and production ensuring the packaging experience remained true to the concept and high quality output the brand stood for.

A creative content library supporting the launch, shopify website and social channels was developed through dynamic 3D packaging shots, surreal bubbly environments, and a variety of imagery to support different communication needs.