Game 7, a prestige men's grooming brand, had a solid concept but needed help bringing it to life. Their idea was rooted in the intensity and prestige of a final championship game, and every element needed to reflect that.

The logo was the starting point. Thinking about what it feels like to be in Game 7 of the World Series was key. It's all about determination, skill, and raw emotion. The logo had to capture that feeling; a strong, dynamic design that made people think of the champions they look up to.

Then came the packaging. Game 7 isn't your typical grooming brand, so standard bottle shapes weren't going to cut it. It had to be unique and premium. Designing these bottles required extra creativity and customization so they would stand out at places like Sephora and Nordstrom.